Empowering coffee producers to restore land


Amazonas and Cajamarca regions, Peru

About the project:

The Café Selva Norte Perú project is located in the Amazonas and Cajamarca regions in north of Peru, with a total potential area of thousands of hectares. The project area includes a set of dispersed coffee producers’ properties in the mountainous region know and “selva alta” were coffee is mainly produced (between 1200 and 1800 MASL1). The project area is one of the three main coffee production zone of Peru and is recognized for the quality of its production.

The producers are part of a vicious circle including continuous soil degradation, the advance of the agricultural frontier and the reduction of their quality of life. The cooperative is an important tool to break this vicious circle, but they are still fragile. 

Many factors have contributed to the deforestation of the Andean watersheds. Poor forest management techniques, burning practices for weed control, illegal logging and mining have all contributed to the loss of forest cover, erosion of the soil and, in turn, to a loss of income for local producers.  

The continuation of such practices will clearly prevent the development of a sustainable economy in these communities.

Methods are available to remedy the situation but are often out of reach of the local farmers and cooperatives due to their limited economic resources, capacities or technical know-how.

The project will meet its goal trough a holistic approach including 3 components:

  1. Land use transition to:
    • Recover degraded lands with productive agroforestry systems,
    • Rehabilitate old fragile agroforestry system increasing their productive lifespan and therefore avoiding deforestation risk,
    • Protect remaining forest and stop slash-and-burn practices.
    • Reforest with a mix of timber species for future sustainable logging
  2. Value chain consolidation by:
    • Building infrastructure to strengthen coops production capacities and positioning,
    • Creating and strengthening capacities.
    • Developing marketing tools and positioning on special markets(GGC model)
  3. Revenue diversification through climate finance and strong monitoring systems using the Shade Coffee & Cocoa Reforestation Carbon Project (SCCRP) as a platform to:
    • Generate new revenue flows based on payment for environmental services (reforestation & forest protection),
    • Generate a robust set of key performance indicators to strengthen sales and obtain added value.  

Urapi Sustainable Land Use’s unique business model empowers communities of small farmers to become actors of change to stop land degradation and to mitigate climate change.

Using a bottom-up approach and leveraging proprietary and innovative social engineering as well as carbon finance tools, ECOTIERRA is working directly with cooperatives, farmers and investors to aggregate the efforts of hundreds of small farmers.

The Café Selva Norte Peru Project, by strengthening and professionalizing the value chain and financing sustainable land restoration and productive agroforestry, will complement the cooperative’s work and will break the vicious circle that leads to land degradation, value-chain fragilization, climate change and social problems.

Investment type

Café Selva Norte Project




US$ 10,000,000

Media contact:

For more information contact info@ecotierra.co or visit the project's website.

Member Cooperatives:

  • Asociación de Productores Cafetaleros Juan Marco El Palto (JUMARP)
  • Central Cafetalera Agropecuaria, Forestal, Ecologica Lonya Grande (CECAFÉ)
  • Cooperativa de servicios múltiples San Ignacio (APROCASSI)
  • Cooperativa de Servicios múltiples CEDROS CAFÉ (CEDROS Café)


Other partners: